Summary: We're looking for a results-driven Marketing Specialist to execute a full spectrum of marketing initiatives that will fuel company growth. You'll leverage a deep understanding of digital marketing channels while implementing a data-driven, experimental approach to identify and unlock new growth opportunities.

Responsibilities:

• Digital Marketing Execution:

  • Develop and implement successful multi-channel digital marketing campaigns (SEO, SEM, social media, email, etc.).

  • Conduct keyword research and execute on-page and off-page SEO strategies

  • Create compelling marketing content in various formats (blog posts, videos, graphics, social media assets, email, etc.).

  • Manage and optimize paid advertising campaigns across platforms.

• Growth Experimentation:

  • Continuously identify, prioritize, and test new growth tactics and channels.

  • Develop A/B testing strategies to optimize conversion rates throughout the funnel.

  • Collaborate with product and development teams on marketing-driven product feature launches and enhancements.

• Analysis & Optimization:

  • Track and analyze key marketing metrics, present findings, and suggest data-driven optimizations.

  • Use analytics tools to understand customer behavior and optimize user flows.

  • Perform customer segmentation to support targeted campaigns and personalization efforts.

• Collaboration & Communication:

  • Partner closely with sales to nurture leads and design sales enablement materials.

  • Work cross-functionally to drive growth initiatives and share insights across the organization.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.

• 1-3 years of experience with a proven track record in digital marketing and/or growth-related roles.

• Strong analytical skills and a data-driven mindset.

• Excellent written, verbal, and presentation communication skills.

• Expertise in core digital marketing channels (SEO, PPC, social media, email marketing).

• Familiarity with marketing analytics tools (Google Analytics, Mixpanel, etc.) and A/B testing platforms

Nice-to-Have:

• Experience in SaaS or tech industries.

• Basic HTML/CSS knowledge.

• Growth hacking experience, with a creative approach to finding new acquisition channels.